Class begins Summer 2027
David Mullaly sits at one of the most unique vantage points of any brand consultant. After 20 years leading some of the world's top brands, he changed careers to follow his dream of teaching high school chemistry.
What he didn't expect was a front row seat to understanding Gen Alpha consumers like no one else. With over 600 hours in the classroom with 350+ students, he now has first-hand expertise on this generation.
He brings these insights to his strong experience accelerating brand performance. In his time at P&G and McCormick, his businesses reached the fastest growth in the US six times across six different brands.
And as a teacher, David has the unique skills to communicate in an engaging way that will work for you and your teams, driving your business.
While David remains committed to teaching students from September through May, his summers are available for teaching your organization. Reach out today to discuss what you'd like your Brand Syllabus to include.
Offerings
One action-packed hour on the first-hand consumer trends David observed from students. Find out what drives intrigue, purchase, and loyalty for today’s youngest Gen Z and oldest Gen Alpha consumers to learn how to win this important cohort for your brand.
Just like a course syllabus lays out all the key parts of a course, our unique Brand Syllabus workshop will result in a clear one-page strategy for how your brand will grow. It can be easily shared and communicated across all stakeholders to make it crystal-clear what is required to ace your growth targets in the year ahead.
How do teachers get hundreds of students to understand a subject while your team may struggle to remember a three point plan? Learn from what makes teachers so effective with this workshop to make your strategy more memorable, more actionable, and more spreadable across your organization.
Meet the Instructor
David started his career as a chemical engineer, which helps explain why he now teaches high school chemistry. After graduating summa cum laude from Purdue University with degrees in both chemistry and chemical engineering, he found a passion for brand strategy and driving growth.
David spent 16 years at P&G in roles from R&D Engineer up through Global Senior Director. He has experience across P&L ownership, Innovation, Advertising, Digital Media, Shopper Marketing, Sales, and Commercial Leadership. He worked on brands from $100MM to over $3B in annual sales, with a consistent record of accelerating growth and winning share in every single assignment.
Following his time at P&G, David moved to McCormick, where he had the opportunity to work on the flagship Spices & Extracts business, achieving the fastest growth and first share growth for the brand in years. Next he led the Cholula brand for McCormick, making key strategic shifts that drove household growth and made it the fastest-growing brand across total US McCormick.
David consistently finds ways to grow his businesses faster and communicate clear strategic priorities. With his additional skill set as a teacher, this unique set of talents can work for you and your brand.
He resides in Hunt Valley, MD with his wife, Jen, their two kids, and an ever changing set of pets. In his free time he sits on the board for Paul's Place, an organization aimed at surround services for Baltimore’s most vulnerable residents. He also serves on the executive committee and board for Carroll Manor Rec Council. And of course, he spends his days living his dream of teaching high school chemistry and physics at a top school in Towson, MD.
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